Step 1: Claim Your Google My Business Listing Make sure your business is listed on Google My Business. It's free and helps your business show up in local searches.

Step 2: Use Keywords Think about what words people in Napa might use to search for your business. Use those words on your website to help Google understand what you do.

Step 3: Include Your Location Don't forget to include your city and state on your website. This helps Google connect your business with local searches.

Step 4: Create Local Content Write blog posts or articles about topics that are relevant to people in Napa. This can help you attract local visitors to your website.

Step 5: Optimize Your Website's Speed Nobody likes a slow website. Make sure your site loads quickly on both desktop and mobile devices.

Step 6: Get Reviews Encourage your customers to leave reviews on your Google My Business listing. Positive reviews can help boost your ranking in local search results.

Step 7: Use Schema Markup Schema markup is a type of code that helps search engines understand the content on your website. Adding schema markup can improve your chances of showing up in local search results.

Step 8: Optimize for Mobile More and more people are using their smartphones to search for local businesses. Make sure your website is mobile-friendly.

Step 9: Get Listed in Online Directories There are lots of online directories where you can list your business for free. Make sure your business is listed in as many relevant directories as possible.

Step 10: Use Social Media Social media can be a great way to connect with local customers. Make sure your business has a presence on platforms like Facebook, Instagram, and Twitter.